Our Story
strike bridal bar opened in november 2019 with a mission to offer a different wedding dress shopping experience for the modern bride. we want you to enjoy a refreshing feeling of laid-back luxury while browsing dress styles that you haven’t seen at the last 20 weddings you’ve attended. that’s why we are the only shop in wisconsin to exclusively offer wedding dresses you can’t find anywhere else in the state! each gown in our collection has been carefully selected from up and coming designers based in israel, canada, new york, south africa, and even right here in our own hometown of milwaukee. we are proud to represent these exclusive collections and offer you a unique selection of expertly crafted gowns.
we believe finding your dress should be easy and most importantly, fun! that’s why our shop was designed to be stress-free and pressure-free. you won’t find gowns hidden away in garment bags or pushy sales people here! just a group of badass stylists genuinely excited for you + your partner! whether you’re a modern bride looking for a chic and trendy wedding dress, a classic bride looking for a traditional wedding dress, or an edgy bride looking for a unique wedding dress, we have a little something for every type of bride.
at strike we celebrate diversity and welcome all couples! we promote body positivity and self love (that means no body bashing allowed in front of our mirrors!). we empower our brides to embrace their own personal style and not anyone else’s. we can’t wait to celebrate with you!
Meet the Owner
hey there, future striking bride! my name is abby and i am the owner + designer behind strike bridal bar! this little shop has lived in my heart for as long as i can remember, and sharing it with you is something i'll never take for granted. i'm so glad you're here.
my love for fashion and weddings started when i was young, and over the last 17+ years, that passion has grown into a career dedicated to helping brides find the gown that feels like them. after earning my degree in fashion design and business from mount mary university, i moved to new york city to work under one of the industry's most respected bridal designers before returning home to launch my own label, abby lynn bridal.
while i love the artistry of designing gowns, what has always meant the most to me is the moment a bride finds the one. that smile, that feeling, that quiet confidence: it's why strike exists.
every detail of strike was created with intention. i wanted to build the kind of bridal experience i'd want for myself and for my closest friends: beautiful gowns, private spaces, thoughtful styling, and a team that genuinely cares. a place where you can slow down, feel celebrated, and enjoy every second of the journey.
thank you for trusting us to be part of such a meaningful chapter. i hope you leave strike feeling confident, celebrated, and completely yourself.
want to talk a custom dress design? email me! I cant wait to meet you + put you in your dream dress!
x Abby
Meet the Strike Team
shop manager
bridal stylist
bridal stylist
marketing manager + bridal stylist
chief experience officer