Upcoming
Events
Tara LaTour + AKA Bride
Designer Spotlight
[ june 5th - 15th ]
for the brides who crave something different.
tara latour + aka bride are coming to the shop. for two weekends, you’ll get to experience these collections fresh off the nybfw runway, in person.
you know tara. you love tara. she introduced color, couture techniques, fine fabrics, and texture in a way that challenged traditional bridal. in doing so, she’s become the go-to for the cool girl bride - helping you stay true to your style on a day that often feels anything but.
aka bride was created by tara as an extension of that vision, offering designs with romantic sensibilities and enduring style, allthrough a modern lens.
and as always, this is your one and only chance in wisconsin to try on the tara latour + aka bride collections. consider this your moment.
Seraphine Designer Spotlight
[ june 12th - 22nd ]
a new name has stepped into sbb, and it’s already turning heads.
seraphine bridal is the newest designer to join the sbb lineup, and you’ve already shown them so much love (even before they’ve officially arrived in the shop). there’s something about this collection that just hits; it feels fresh, intentional, and a little unexpected in the best way.
you caught a glimpse on our stories from nybfw, but nothing compares to seeing these gowns in person. each piece carries that effortless balance of romance and modern edge. their designs are flush with fluid silhouettes, impeccable craftsmanship, and thoughtful details that linger long after you’ve looked away. these are the kinds of gowns that don’t just photograph beautifully, they feel unforgettable.
from june 12th–22nd, their newest collection will be in-store for a limited time, so this is your chance to experience something truly special, try on pieces you won’t find just anywhere, and see what all the excitement is about. if you’ve been curious, this is your moment.
[ june 25th at 6pm ]
we’re hosting our fourth strike + rare book club night, and you’re invited!
join us at the shop for a cozy evening of conversation, community, + a lil something to sip + snack on as we dig into our summer pick: atmosphere by taylor jenkins reid. a historical romance following two women, astronomer joan goodwin and pilot vanessa ford, as they fall in love while navigating the intense, high-stakes training of nasa’s 1980s space shuttle program.
where: strike bridal bar - 320 e. clybourn st, third floor
when: june 25th at 6pm
can’t make it IRL? no stress - we’ll have a zoom link for our virtual bookworms. 🖤
whether you’ve read every page or just skimmed the good parts, there’s a seat for you. bring a friend, bring your thoughts, bring your fave highlighter. we can’t wait to sip, snack, and turn pages with you!
Alena Leena Designer Spotlight
[ july 17th - 26th ]
something wildly romantic is about to arrive at strike ✨
from july 17th–26th, we’re spotlighting the newest collection from alena leena for a limited time only.
inspired by nature, art, and femininity in all its forms, alena leena gowns feel equal parts ethereal + fashion-forward. sculptural florals, fluid fabrics, delicate textures, and silhouettes that move like poetry… every piece feels intentionally designed to leave an impression.
there’s a softness to this collection, but never anything forgettable. these are gowns for the bride who wants romance with depth, beauty with edge, and details that feel entirely her own.
and because strike is wisconsin’s only alena leena stockist, this is your exclusive chance to experience the newest collection in person.
if alena leena has been sitting on your pinterest board for months… consider this your moment.
Rish + Atelier Designer Spotlight
[ november 9th - 22nd ]
rish is back at strike… and somehow even dreamier this time around ✨
from november 9th–22nd, we’re spotlighting the newest rish + atelier collection for two weeks only.
known for their effortless balance of romance, movement, and modern edge, these gowns are made for the bride who wants something that feels expressive, fashion-forward, and completely her own. fluid silhouettes, unexpected textures, ethereal details, and that cool-girl ease rish does so well.
these are the kinds of gowns that make people stop scrolling. the kinds that feel just as good as they look.
and as wisconsin’s only rish + atelier stockist, this is your one + only chance to experience the full collection in person.
if you’ve been waiting for your sign to book… this might be it.
Black Friday Sample Sale
[ november 27th - 29th ]
this is our 6th annual black friday sample sale and our biggest sale yet! almost 150 gowns, shorties, + jumpsuits will be available to take home at an extremely discounted price! all gowns, shorties + jumpsuits priced $100 - $3,000!
sample sizes 4 - 20 will be available, with the majority of dresses in bridal sizes 8 - 14. gowns will be available from designers including: alena leena, before by sarah seven, dottie may, jack sullivan, laudae, rish, sarah seven, scout by sarah seven, studio levana, tara lauren, tara latour, and vagabond.
most gowns have light wear from being tried on as store samples and some are brand new and just looking for their perfect home. check out @strikesamplegowns starting october 27th for daily sneak peeks of everything included in the sale! appointment booking will also open on 10/27/26.
appointments are required. no holds - gowns are sold first come, first sold. all gowns are sold as is - minor repairs or dry cleaning may be needed. cash or credit card only - no checks will be accepted. a non-refundable $25 special event booking fee is due at the time of booking.