Upcoming Events

bride wearing strapless fitted lace wedding dress with fitted corset bodice

gowns priced $3000 - $7000
[ june 13th - 22nd ]

queen of unique colors, textures, and customizations: alena leena is a fan favorite at strike for obvious reasons. her 2025 collection, the anatomy of love, dropping exclusively for TWO special weekends only, and trust us - it’s everything.

this BRAND NEW collection won’t officially land in stores until later this year, so this is your chance to be that girl who gets it first. they’re here for a good time, not a long time — so snag your spot while you can!

oh, and did we mention? during the event, one FREE gown customization up to $250 will be included with any alena leena gown ordered! ✨ consider this your sign to say YES to the dress of your dreams.


Sarah Seven Day

gowns priced $500 - $4000
[ july 7th ]

back by popular demand, 7/7 is once again… sarah seven day at strike bridal bar!

for this one day event, every single sarah seven gown + shortie will be on sale! snag a stunning past season or discontinued gown off the rack for as low as $500. the perfect reception or bachelorette short dress starting at $100. looking to order a gown from the newest collection instead? take 7% off all re-orderable sarah seven gowns on july 7th only!

appointments are required. no holds - gowns are sold first come, first sold. all gowns are sold as is - minor repairs or dry cleaning may be needed. cash or credit card only - no checks will be accepted.

bride wearing strapless simple ballgown with unique sweetheart neckline

Spring Sample Sale

gowns priced $100 - $2000
[ may 16th - 18th ]


this is our 5th annual spring sample sale and our biggest sale yet! over 200 gowns, shorties, + jumpsuits will be available to take home at an extremely discounted price! all gowns, shorties + jumpsuits priced $100 - $2000!

sample sizes 4 - 20 will be available, with the majority of dresses in bridal sizes 8 - 14. gowns will be available from designers including: alena leena, before by sarah seven, dearheart by carol hannah, heirloom bridal company, jack sullivan, laudae, little white dress by amsale, rish, sarah seven, scout by sarah seven, strike private collection, studio levana, tara lauren, tara latour, and vagabond.

most gowns have light wear from being tried on as store samples and some are brand new and just looking for their perfect home. check out @strikinglyraregowns starting april 16th for daily sneak peeks of everything included in the sale! appointment booking will also open on 4/16/25.

appointments are required. no holds - gowns are sold first come, first sold. all gowns are sold as is - minor repairs or dry cleaning may be needed. cash or credit card only - no checks will be accepted. a non-refundable $25 special event booking fee is due at the time of booking.

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Alena Leena Designer Spotlight