Our Values
bridal gowns are our jam, but we’re so much more than silk fabrics + sparkly dresses. as a small, woman-owned local business, we’re incredibly grateful for the trust you place in us during such a meaningful season of your life. finding your gown is about so much more than the dress itself, and we want to share the values behind the pretty gowns, confetti pops, and champagne cheers. while we love a beautiful dress, it’s the people, the experience, and the moments in between that make what we do so special.
we believe you deserve to know what you’re getting into, without the guesswork. we’ll be upfront + honest with you every step of the way, sharing as much pricing, timing, and alterations information as we can so you can make the best, most informed decision for you + your partner.
no hidden fees. no surprises. no “gotcha’s.” just honest answers, clear expectations, and a team you can trust.
TRANSPARENCY
we believe everyone deserves to feel welcome, respected, and completely at home here. strike is a safe space for our brides, our team, and our community. it’s a place where you can show up exactly as you are and know you belong.
no matter who you are, who you love, or how you identify, there’s a place for you here. we’re proud to celebrate every love story, every body, and every bride.
INCLUSIVITY
good vibes only + always! we’re here to be your biggest cheerleaders, your hype squad, and the people in your corner from the moment you walk through our doors. our goal is to make your experience feel easy, stress-free, and—most importantly—really, really fun. finding your dress should be something you enjoy, not something you have to survive.
POSITIVITY
we believe in showing up for the community that shows up for us. through our sbb gives back program. we donate a portion of our profits each quarter to local nonprofit organizations doing meaningful work in our community.
we’re proud to support the people and organizations making a difference around us, just as we’re grateful for the community of designers, brides, and team members who make strike what it is. we truly couldn’t do what we love without you, and giving back is one small way we can say thank you.
COMMUNITY
our commitment to inclusivity + diversity
creating an inclusive, welcoming space isn’t something we check off a list, it’s something we’re committed to continually learning, growing, and doing better. from the language we use on this website, to ongoing team training, to the designers and range of gowns we thoughtfully curate, we’re always looking for ways to make strike a space where everyone feels seen, respected, and represented. we know there’s always more to learn, and we’re committed to listening, evolving, and holding ourselves accountable along the way. being welcome is one thing. being truly celebrated is another, and you deserve both.
everyone deserves to feel safe, respected, and celebrated when they walk through our doors. every strike team member completes LGBTQ+ inclusivity training upon joining our team, and we’re committed to continuously learning how to create an even more welcoming experience for everyone we work with.
we intentionally use inclusive, gender-neutral language throughout our branding, website, social media, and in our conversations with you. our message is simple: all are welcome here. you’ll see it proudly displayed on our front door, across our website, and throughout our social channels.
we’ll always respect your pronouns + the pronouns of your guests, because feeling seen, respected, and comfortable should be part of every appointment.
LGBTQ+ INCLUSIVITY
we’re committed to making sure the people you see represented at strike reflect the wonderfully diverse world around us. we’re continually evaluating and evolving our marketing to create more inclusive representation, including intentionally working with BIPOC models and couples.
we’re also committed to building a more diverse team at every level, because we believe a truly inclusive business starts from within.
we know this is ongoing work, and we’re committed to continuing to learn, listen, and do better.
DIVERSITY
every body deserves to see themselves represented, celebrated, and styled with intention. we’re committed to showing a diverse range of bodies in our gowns and continually evolving our marketing to reflect the brides we’re lucky enough to serve.
we’re also constantly expanding our plus-size selection and investing in duplicate sample sizes, so more brides can experience gowns in sizes that actually fit them.
we’re fiercely body positive, and there’s no room for body bashing in front of our mirrors. ever.
we intentionally partner with designers who offer extensive size ranges because we believe your size should never determine which gowns you’re allowed to dream about. and when a designer charges a plus-size fee, we cover it, not you. your body isn’t an extra charge. it’s the body you’re getting married in, and it deserves to be celebrated.
SIZE INCLUSIVITY